Société des traversiers du Québec
Development of the 2016-2020 marketing plan
Strategies b.com has completed the 2016-2020 marketing plan and a price elasticity study jointly with a reputable international partner. The Société des traversiers du Québec (STQ) has played an important role by providing safe, efficient and dependable ferry services across Quebec for residents and visitors alike. STQ is at the helm of a large network of 13 maritime services that extends all the way from Montreal to the Lower North Shore and the Magdalen Islands in eastern Quebec.