The North Face Youth Boulder National
Press conference and media relations
Stratégies b.com was mandated to organize the press conference announcing the North Face National Junior Block Championship, which was taking place for the very first time in Quebec city at the Délire Escalade Ste-Foy. The agency also coordinated all the press relations surrounding this three days competition. The event brought together more than 220 athletes aged 12 to 19 from across Canada.