Tennis Canada - Coupe Banque Nationale 2018
Marketing, advertising strategies and media creativity
Tennis Canada renewed its collaboration, for a second year in a row, with Strategies b.com. Through media placement as well as the artistic direction of the various campaigns, Strategies B.com wanted to spotlight the accessibility of the event to the target audience. The Coupe Banque Nationale, which takes place from September 8 to 16, 2018 at Laval University’s PEPS, is the largest women’s indoor tennis tournament in Canada.